Social Capital And Informal Sector Business Sustainability Strategies For Standard Traders In The Covid-19 Pandemic Era

(Case Study of Food and Beverage Traders at Bangkal Market, Sumenep City)

Abstract

The unequal distribution of population in Indonesia between villages and cities will cause quite a lot of life problems, especially social problems such as unemployment. The number of significant increases in the city's population without being supported and balanced by the number of jobs, public housing facilities, food supply, is of course a problem that must be resolved immediately. The purpose of this study was to find out how social capital and other forms of strategies were developed and carried out by traders in business continuity at the Bangkal Sumenep Market during the covid-19 pandemic. The research method used is descriptive qualitative research and the sampling technique used is purposive sampling technique. The results showed that the social capital built by food vendors at Bangkal Market during the pandemic was the expansion of the merchant's social network. The results of the study show that the strategies used by traders during the pandemic are self-tidiness and merchandise stalls as well as marketing strategies using social media in the form of applications to promote.