Building Marketing Performance Through Competitive Advantage

Soemaryono; Dwi Bhakti Irianti; Rudi Pratono

doi:10.98765/apjbet.v4i06.275

Soemaryono Department of accounting, Faculty of Economic and Businness, Wijaya Kusuma University, Surabaya, Indonesia
Dwi Bhakti Irianti Department of Management, Faculty of Economic and Businness, Wijaya Kusuma University, Surabaya, Indonesia
Rudi Pratono Department of accounting, Faculty of Economic and Businness, Wijaya Kusuma University, Surabaya, Indonesia

DOI: https://doi.org/10.98765/apjbet.v4i06.275

Keywords: Financial Goals, Financial Literacy, Interest Rates, Risk Of Loss, Increasing Returns, Investment Portfolio Diversification

Abstract

The purpose of this study is to empirically test the factors that influence the diversification of investment portfolios. The respondents of the study were investors who invested in securities through portfolio diversification. The variables include financial goal factors, financial literacy factors, interest rate factors, risk of loss factors and factors to increase returns, and investment portfolio diversification factors. The number of samples was 78 respondents. The hypothesis in this study is that the independent variable factor has a significant effect on the dependent variable factor. The research data was conducted by summarizing the answers to the questionnaire filled out by the respondents. The analysis test was carried out using the instrument test and the classical assumption test. While the hypothesis test was carried out using the f test and t test. The results of the hypothesis test of the financial goal factor, financial literacy, reducing the risk of loss and increasing returns partially affect the diversification of the investment portfolio. While the interest rate factor does not affect the diversification of the investment portfolio.