The Effect of the Discount Program on Consumer Purchase Interest in E-Commerce Cases of Students in Bekasi – West Java

Dhian Tyas Untari; Fata Nidaul Khasanah; Timorora Sandha Perdana; Tulus Sukreni

doi:10.98765/apjbet.v4i04.41

Dhian Tyas Untari Bhayangkara Jakarta Raya University, Jakarta – Indonesia
Fata Nidaul Khasanah Bhayangkara Jakarta Raya University, Jakarta – Indonesia
Timorora Sandha Perdana Bhayangkara Jakarta Raya University, Jakarta – Indonesia
Tulus Sukreni Bhayangkara Jakarta Raya University, Jakarta – Indonesiaa

DOI: https://doi.org/10.98765/apjbet.v4i04.41

Keywords: E-commerce, Purchase interest, Discound, Bekasi

Abstract

This study was made with the aim of knowing the effect of the discount on consumer buying interest in E-commerce, and how much influence the discount has on buying interest. The population in this study are consumers in e-commerce. The sampling form in this study is a quantitative descriptive form with a sampling technique. In determining the sample, it was done randomly by distributing google forms to 57 respondents through social media. The sample of this research is 57 consumers in e-commerce who buy discounted products from the entire population. From the results of Linear Regression Analysis, the calculated T value is 1.880 which is greater than T table 1.67 and is supported by a sig value of 0.065 which is greater than the alpha value of 0.005. Therefore, it can be concluded that there is a significant effect of discounts on consumer buying interest in E-Commerce.