The Effect of Halal Awareness and Religiosity on Purchase Decisions With Purchase Intentions As Intervening Variables

Abstract

This study aims to prove empirically Halal Awareness and Religiosity to Purchase Decisions with Purchase Interest as an intervening variable. This type of research is quantitative research. The population in this study is the people in Madiun City. The number of samples in this study was 385 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. These findings indicate that Halal Awareness has a positive and significant effect on Buying Interest of Wardah Cosmetics, Religiosity has a positive and significant effect on Buying Interest of Wardah Cosmetics, Halal Awareness has a positive and significant effect on Purchase Decisions of Wardah Cosmetics,