Strategic Analysis Of Increasing The Income Of Mobile Street Traders (PKL) In Belu Regency

Wehelmina M. Ndoen Saldanha Neno; Marianus Saldanha Neno; Markus Bunga; Anderias Anabuni; Yosefina K.I.D.D. Dhae

Wehelmina M. Ndoen Saldanha Neno Universitas Nusa Cendana
Marianus Saldanha Neno Universitas Nusa Cendana
Markus Bunga Universitas Nusa Cendana
Anderias Anabuni Universitas Nusa Cendana
Yosefina K.I.D.D. Dhae Universitas Nusa Cendana

Abstract

This research aims to describe the income level of PKL and to create a strategy to increase the income of PKL in Belu regency. Qualitative research method was applied in this research with in-depth interview for data collection method and descriptive qualitative for data analysis method. the procedures of data analysis were data presentation, data reduction and conclusion (Miles & Hubermans). SWOT analysis tool was used to determine the right strategy for increasing the PKL’s income.This study found that daily income of PKL was less than Rp 500.000, weekly income was around Rp 1.000.000, and monthly income was less than Rp 5.000.000. Based on the SWOT analysis, can be concluded that PKL business was in quadrant II which describes that the business is in growth and development condition. Therefore, the strategy that can be applied is incentive strategy such as market penetration, market and product development. The limitation of this research is that this research was only conducted in Belu Regency. This research can contribute to the government and PKL in Belu Regency to further increase the income of PKL.