Erni Widiastuti, Trisnowati , J. and Khansa Hartanto, A. 2024. The Impact of User Testimonials, Product Availability, and Product Variation on Cosmetic Purchasing Decisions on Tokopedia: A Study on Tokopedia Cosmetic Consumers in Sukoharjo City. Asia Pacific Journal of Business Economics and Technology. 4, 03 (Sep. 2024), 132-141. DOI:https://doi.org/10.98765/apjbet.v4i03.263.