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Dwie Retna Suryaningsih, Mochammad Thohiron and Sukian Wilujeng 2026. The Effect of Digital Marketing on Consumer Purchase Intention for Ornamental Plants in Online Markets: Evidence from Batu City, Indonesia. Asia Pacific Journal of Business Economics and Technology. 6, 02 (Jun. 2026), 107-121. DOI:https://doi.org/10.98765/apjbet.v6i02.341.